Source Blog

Source One: Journal

This journal entry has a total of six themes that applies to media and its advertisings effects on people. I will be choosing the there theme that online social networking sites are full of personal branding and adolescent exaggeration: advertising is sometimes just deceitful. This journal explains, “online social network users expect their friends to exaggerate a little.” With the behavior being viewed through a screen instead of face-to-face something posted can be taken out of context. Teenagers try hard to “project the right image.” Not only are online social network users questionable about certain messages but also they seem to be especially uncertain about advertisements since they are in their “personal space.” No one likes to be deceived and if a certain company does trick him or her then that consumer will most likely hold a grudge against them for a while. Anyone can influence a person’s idea through this type of medium. People using social networks do not view the sites as a mass medium so they want to be able to control everything that has to do with their page. Since social networks are about being personable advertisers track these users to be ads on their site that supposedly relate to the user.

Kelly, Louise and Kerr, Gayle F. and Drennan, Judy (2009) 'Try hard' : Attitudes to advertising in online social networks. In: Proceedings of the Australia and New Zealand Marketing Academy Conference 2009, 30 November - 2 December 2009, Melbourne, Victoria.

Source Two: Scholar Thesis

My second source is a scholars thesis titled: Running Head: Advertising in Online Social Networks, A Comprehensive Approach. This thesis “examines characteristics of online social networking sites and their implications on advertising.” It is explained that if advertising does not follow the trend of social networks then consumers will eventually ignore advertisements. Ultimately we are the reason why they expose ads to us through social networks. Advertising companies have done research to figure out why we are attracted to social networks. They figured that the best way to advertise to us is to do it the way we want them to without us knowing that is how we want to view them. “Making ads smarter, lighter, and overall funnier will keep people’s attention and garner the desired feedback, but targeting is also essential.” This is exactly what they do. Companies learn how to understand us as a consumer so they know what the best product is to advertise us and how to do it.  Since everything there is to know about us is on social networking sites, it is easy for them. We love being entertained; so that is their main goal. If there is no “fun factor” then chances are we will not be interested in the product.

Stockman, Sylvia, "Advertising in Online Social Networks: A Comprehensive Overview" (2010). Honors Scholar Theses. Paper 168. http://digitalcommons.uconn.edu/srhonors_theses/168

Eight Other Sources:

1) Blossom, John. Content Nation: Surviving and Thriving as Social Media Changes Our

Work, Our Lives, and Our Future. Indianapolis, IN: Wiley Technology Pub.,

2009. Print.

2) Grimes, Tom, James A. Anderson, and Lori A. Bergen. Media Violence and

Aggression: Science and Ideology. Thousand Oaks: Sage Publications, 2008.

Print.

3) Jansen, Bernard J., Kate Sobel, and Geoff Cook. "Gen X and Y’s Attitudes on Using

Social Media Platforms for Opinion Sharing." (2010). Print.

4) Ray, Munni, and Kana R. Jat. "Effect of Electronic Media on Children." Perspective

(2010): 561-68. Print.

5) Rubinstein, Eli A., and Jane D. Brown. He Media, Social Science,

and Social Policy for Children. Norwood, NJ: Ablex Pub.,

1985. Print.

6) Strasburger, Victor C., and Amy B. Jordan. "Health Effects of Media on Children and

Adolescents -- Strasburger Et Al. 125 (4): 756 -- Pediatrics." Pediatrics |

Official Journal of the American Academy of Pediatrics. 1 Mar. 2010. Web. 09

Mar. 2011.

<http://pediatrics.aappublications.org/cgi/content/abstract/125/4/756>.

7) Subrahmanyam, Kaveri, and David Smahel. Digital Youth: the Role of Media in

Development. New York: Springer, 2011. Print.

8) Tuten, Tracy L. Advertising 2.0: Social Media Marketing in a Web 2.0 World.

Westport, CT: Praeger, 2008. Print.